The general purpose of ZAGREB TOURFILM FESTIVAL is to reward films and audiovisual productions that promote tourism in the following aspects:
tourist destination (city, region, or country); adventure tourism; extreme sports; sports tourism (skiing, hiking, biking…); nautical tourism; hotels and resorts; people, culture and tradition; religious tourism; rural tourism; events, fairs and congress.

Our wish is also to educate and motivate the employees of the tourist industry in promoting particular destinations the right way and in focusing on target groups as well as to inspire all interested parties to search for the latest trends. The Festival’s aim is also to induce young people to enter the world of tourism – as its promoters or just as tourist professionals.

ZAGREB TOURFILM FESTIVAL is a member of CIFFT – Comité International des Festivals du Film Touristique